Business models
How does a business create and retain value?
A business model is not a slide with boxes. It is the repeatable way value is created, delivered, and captured — and the places that loop quietly breaks.
Searchers looking for “how a company makes money” usually need retention, pricing power, and unit economics, not a taxonomy of canvas templates.
How businesses create, exchange, and capture value — to see how an idea could actually run.
What this cluster answers
- Where value is created versus where it is merely moved around.
- How retention, switching costs, and contribution margin decide whether a model survives contact with customers.
Typical questions
- Who pays, who uses, and who is stranded if the loop stops?
- Is this growth from more customers or from the same customers paying more?
- What happens to contribution margin when acquisition gets more expensive?
This category is waiting for its first article.