The Long Tail
Why Blockbuster, with 9,000 stores, went bankrupt while Netflix, which only mailed DVDs, became an empire: the secret lies in selling a vast number of niche products instead of concentrating on a few hits.
Think & Rich
Loading...
Why Blockbuster, with 9,000 stores, went bankrupt while Netflix, which only mailed DVDs, became an empire: the secret lies in selling a vast number of niche products instead of concentrating on a few hits.
Think & Rich
Loading...