The Breakthrough Question
A. G. Lafley didn't ask "how do we clean floors better" — he asked "how do we give consumers their Saturday mornings back." Christensen calls this the most important discovery skill of an innovator.
Think & Rich
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A. G. Lafley didn't ask "how do we clean floors better" — he asked "how do we give consumers their Saturday mornings back." Christensen calls this the most important discovery skill of an innovator.
Think & Rich
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