The Spotlight Effect
In the famous 1999 "invisible gorilla" experiment, a person in a gorilla suit walks across the middle of the screen — yet nearly half of viewers don't notice at all. The problem isn't in their eyes.
Think & Rich
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In the famous 1999 "invisible gorilla" experiment, a person in a gorilla suit walks across the middle of the screen — yet nearly half of viewers don't notice at all. The problem isn't in their eyes.
Think & Rich
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