Subscription Boxes
In 2010, two Harvard Business School graduates, Katia Beauchamp and Hayley Barna, realized that American women hesitated to try new cosmetics for fear of buying an expensive product that did not suit them. Their solution — mailing a box of 4-5 small cosmetic samples each month for $10 — became Birchbox and opened the way for a multibillion-dollar "subscription box" industry.
Think & Rich