The Master Franchise
In 1994, when McDonald's wanted to open its first store in a new Middle Eastern market, it did not build each restaurant itself. Instead it sold the entire right to operate the brand across a whole country or region to a single local partner, who then took charge of recruiting hundreds of smaller franchisees beneath them. This "franchise of franchises" strategy let global brands expand into hundreds of countries with almost no direct operating team abroad.
Think & Rich