Pronto: The Ride-Sharing Startup Winning the Blue Ocean of Latin America’s Second-Tier Cities
Three Cano siblings bootstrapped Pronto from the small Mexican state of Tlaxcala, skipping the Uber-DiDi war in the megacities to serve over 14,000 overlooked second-tier cities in Latin America, using a subscription model instead of commissions so drivers keep all of their earnings.
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