In-App Advertising
In 2012, the Finnish brothers Ilkka and Niklas Paananen launched Clash of Clans — a completely free strategy game that cost nothing to download. Just three years later, their studio Supercell was valued by Tencent at $10.2 billion, with much of its revenue coming from 30-second video ads between battles that hundreds of millions of players watch every day.
Think & Rich