Squatty Potty: The Toilet Stool That Went from Shark Tank to a $31.1 Million Deal with Aterian
From a homemade wooden block built to help his mother's digestive troubles, Squatty Potty became a household-name toilet stool: a $350,000-for-10% deal with Lori Greiner on Shark Tank (Nov. 14, 2014), over $12 million in sales in the following three months, and a 2021 sale to Aterian worth up to $31.1 million.
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