Zest Enlight: How AI and Community Turned Content Overload into a Personalized Marketing Curriculum
Frustrated by the impossible task of sifting through millions of marketing articles on his own, Yam Regev teamed up with Idan Yalovich to build Zest, then leveled it up into Zest Enlight — an app that turns community-vetted knowledge into personalized learning paths — before WalkMe acquired the company in 2021.
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